A Manifesto for Courageous Marketing
It’s too easy for marketing to plod along cautiously, to be a passenger on the corporate bus. And that’s a damn shame, because the purpose of marketing is to drive the bus, to make the brand stand out from the pack.BUY THE BOOK
Marketers need to be courageous in order to do their jobs as they’re meant to be done. Courage to come up with Big Ideas. Courage to defend those Big Ideas from naysayers and skeptics. Courage to launch those Big Ideas into a cynical, attention-starved marketplace.
Playing It Safe Sucks argues that following the same old marketing strategies will not lead to success. Instead, this book encourages you to embrace risk and take a leap of faith in your marketing efforts.
Playing It Safe Sucks is your guide to breaking free from the pack to make a meaningful impact in your career, your company and your industry. It’s time to embrace your inner rebel.